Ketchup: Choice of Brand for Ketchup

Description Usage Format Source References

Description

a cross-section

number of observations : 4956

observation : individuals

country : United States

Usage

1

Format

A dataframe containing :

hid

individuals identifiers

id

purchase identifiers

choice

one of heinz, hunts, delmonte, stb (store brand)

price.z

price of brand z

Source

Kim, Byong–Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling the distribution of price sensitivity and implications for optimal retail pricing”, Journal of Business Economics and Statistics, 13(3), 291.

References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.



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