number of observations : 2412
observation : individuals
country : United States
A dataframe containing :
one of yoplait, dannon, hiland, weight (weight watcher)
is there a newspaper feature advertisement for brand z ?
price of brand z
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.
Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.
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