Choice of Brand for Yogurts

Description

a cross-section

number of observations : 2412

observation : individuals

country : United States

Usage

1

Format

A dataframe containing :

id

individuals identifiers

choice

one of yoplait, dannon, hiland, weight (weight watcher)

feat.z

is there a newspaper feature advertisement for brand z ?

price.z

price of brand z

Source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.

References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.

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