rfm_order_dist: Customers by orders

In rfm: Recency, Frequency and Monetary Value Analysis

Description

Visualize the distribution of customers across orders.

Usage

rfm_order_dist(
  rfm_table,
  bar_color = "blue",
  xaxis_title = "Orders",
  yaxis_title = "Customers",
  plot_title = "Customers by Orders",
  plot_title_justify = 0.5,
  print_plot = TRUE
)

Arguments

rfm_table	An object of class rfm_table.
bar_color	Color of the bars.
xaxis_title	X axis title.
yaxis_title	Y axis title.
plot_title	Title of the plot.
plot_title_justify	Horizontal justification of the plot title; 0 for left justified and 1 for right justified.
print_plot	logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Examples

# using transaction data
analysis_date <- lubridate::as_date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# order distribution
rfm_order_dist(rfm_order)

# using customer data
analysis_date <- lubridate::as_date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# order distribution
rfm_order_dist(rfm_customer)

rfm documentation built on July 21, 2020, 5:06 p.m.