Nothing
tabPanel("Home", value = "tab_welcome", icon = icon('home'),
fluidPage(
br(),
fluidRow(
column(2),
column(3, align = 'left',
br(),
h3('RFM Analysis'),
p('RFM (recency, frequency, monetary) analysis is a behavior based technique
used to segment customers by examining their transaction history such as'),
tags$ul(
tags$li("how recently a customer has purchased (recency)"),
tags$li("how often they purchase (frequency)"),
tags$li("how much the customer spends (monetary)")
),
p('It is based on the marketing axiom that 80% of your business comes from 20% of
your customers. RFM helps to identify customers who are more likely to respond
to promotions by segmenting them into various categories.')
),
column(2),
column(4, align = 'center',
br(),
br(),
br(),
img(src = 'rfm_main.png', width = '360px', height = '250px')
),
column(1)
),
br(),
br(),
br(),
fluidRow(
column(12, align = "center",
actionButton(inputId='welcomebutton', label="Get Started", icon = icon("long-arrow-right"))
)
),
fluidRow(hr()),
# fluidRow(
# column(12, align = "center", h4("Quick Demo"))
# ),
# fluidRow(
# column(12, align = 'center',
# div(style = "height:550px;",
# br(),
# br(),
# tags$iframe(width="760", height="515", src="https://www.youtube.com/embed/aM0bjrYCvv8?rel=0&autoplay=0")
# )
# )
# ),
br(),
br(),
fluidRow(
column(12, align = "center", h4("Data Sources"))
),
fluidRow(
column(12, align = "center",
p("There are a few data sets available on the internet which can be used for learning RFM analysis
and we list them below:")
)
),
fluidRow(
column(12, align = "center", a("Data Source 1", href = "http://shiny.rstudio.com/", target = "_blank")),
br(),
column(12, align = "center", a("Data Source 2", href = "http://shiny.rstudio.com/", target = "_blank"))
),
br(),
br(),
br()
)
)
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