README.md

In southwick-associates/lifetime: Provide functions for lifetime pricing

lifetime

A Southwick-only R package for lifetime pricing analysis which includes functions for preparing data, estimating retention curves, revenue, and break-even metrics.

Installation

From the R console:

install.packages("remotes")
remotes::install_github("southwick-associates/lifetime")

Usage

This package includes several vignettes to guide analysts:

1. Retention Curves: Estimating retention curves (by age) using linear regression

2. Revenue: Estimating future revenue (annual vs. lifetime scenarios)

3. Full Analysis: Functions to streamline full analysis

After package installation, you can also run ?lifetime::lifetime for a function reference.

Methods

The methods are documented in the reference report. Some background work was done to compare alternative estimation methods ("years-by-age" used previously vs. "retain" method used here vs. "logistic" which could directly incorporate avidity): predicting retention

Development

See the R packages book for a guide to package development. The software environment was specified using package saproj.

southwick-associates/lifetime documentation built on Feb. 24, 2020, 9:33 a.m.