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LiftTest: A Bootstrap Proportion Test for Brand Lift Testing
A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.
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Package details |
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| Author | Wanjun Liu [aut, cre] |
| Maintainer | Wanjun Liu <waliu@linkedin.com> |
| License | GPL (>= 3) |
| Version | 0.2.0 |
| Package repository | View on CRAN |
| Installation |
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