chrisumphlett/marketer: Tidy Calculation of Marketing Metrics and Root Cause Study

Facilitates tidy calculation of popular quantitative marketing metrics (like Customer Experience Index and Net Promoter Score). It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics.

install.packages("remotes")
remotes::install_github("chrisumphlett/marketer")