mmdatasci/zip2dma: Zip2dma Allows for Easy Translation of Zipcodes to Designated Market Areas (DMAs)

Zip2dma was created to allow for quicker segmentation when working with marketing data that includes zipcode, but no DMA information. Oftentimes, marketing impressions are bought against Designated Market Areas (DMAs), which is a specific grouping of areas defined by Nielsen(R). This package loads a translation table from the Harvard Dataverse and then allows users to join DMA information to their dataset with ease.

install.packages("remotes")
remotes::install_github("mmdatasci/zip2dma")