peak-ai/CITRUS: Customer Intelligence Tool for Rapid Understandable Segmentation

A tool to easily run and visualise supervised and unsupervised state of the art customer segmentation. It is built like a pipeline covering the 3 main steps in a segmentation project: pre-processing, modelling, and plotting. Users can either run the pipeline as a whole, or choose to run any one of the three individual steps. It is equipped with a supervised option (tree optimisation) and an unsupervised option (k-clustering) as default models.

install.packages("remotes")
remotes::install_github("peak-ai/CITRUS")