This package contains functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB, BG/NBD and Pareto/NBD models.
Package details |
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Author | Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, cre, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb] |
Maintainer | Daniel McCarthy <danielmc@wharton.upenn.edu> |
License | GPL-3 |
Version | 2.4 |
URL | wcai.wharton.upenn.edu |
Package repository | View on GitHub |
Installation |
Install the latest version of this package by entering the following in R:
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