y-bar/mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis
Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.
Getting started
Browse package contents
Package details |
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| Maintainer | |
| License | MIT + file LICENSE |
| Version | 0.3.0 |
| URL | https://github.com/y-bar/mmetrics |
| Package repository | View on GitHub |
| Installation |
Install the latest version of this package by entering the following in R:
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