fill_rate: Fill Rate/Show Rate

In AutoAds: Advertisement Metrics Calculation

Fill Rate/Show Rate

Description

A percentage of returned ads that were displayed in the app to the user out of all requested ones.

Usage

fill_rate(data)

Arguments

data	Dataset downloaded from excel file, has to be assigned to 'data' and include columns 'Requests' and 'Impressions'.

Value

A ratio of impressions to requests as a percentage.

Note

Dataset has to be named 'data' and include columns 'Requests' and 'Impressions'.

Author(s)

Ivan Nemtsev

Examples

## The function is currently defined as
fill_rate <- function(data){
  x <- data$Requests
  y <- data$Impressions
  round(
    y/x*100,
    digits=2)
}

## Example of use:
data <- data.frame(
  Date = c("2022-07-01", "2022-07-02", "2022-07-03", "2022-07-29", "2022-07-30", "2022-07-31"),
  Block = c("1_234", "1_234", "1_234", "1_235", "1_235", "1_235"),
  Requests = c(372234, 268816, 291224, 1928854, 1928290, 786539),
  Impressions = c(18537, 12432, 13764, 2839269, 2682648, 1114773),
  Revenue = c(13.5, 9.13, 8.85, 1669.0, 1654.0, 739.0),
  Clicks = c(1167, 720, 856, 214451, 196657, 93178),
  Viewable = c(13320, 8214, 9768, 2446884, 2243865, 1063158)
)
data$FillRate <- fill_rate(data)
  

AutoAds documentation built on July 9, 2023, 6:03 p.m.