brand_coffee: Dataset: Cross-tabulation of coffee brands vs. consumers'...

Description Usage Format

Description

Cross-tabulation (23x6) of the coffee brands against consumers' opinion.
After: Kennedy R et al, Practical Applications of Correspondence Analysis to Categorical Data in Market Research, in Journal of Targeting Measurement and Analysis for Marketing, 1996

Usage

1

Format

dataframe


CAinterprTools documentation built on July 8, 2020, 5:15 p.m.