Description Usage Format Source References
This dataset is from marketing research on the sales of crackers for a particular company.
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This data frame consists of 15 stores, each receiving a particular promotional strategy, with the following 4 variables (columns):
treat
An indicator for which of the three marketing strategies (treatment) was employed.
store
The store number within the particular treatment.
y
The number of cases of the crackers sold during the promotional period.
x
The store's cracker sales during the preceding sales period.
Kutner, M. H., Nachtsheim, C. J., Neter, J., and Li, W. (2005) Applied Linear Statistical Models, Fifth Edition, McGraw-Hill/Irwin.
Young, D. S. (2017), Handbook of Regression Methods, CRC Press.
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