MarketMatching: Market Matching and Causal Impact Inference

For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be be a marketing event or some other local business tactic that is being tested. The workflow implemented in the Market Matching package utilizes dynamic time warping (the 'dtw' package) to do the matching and the 'CausalImpact' package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages.

Package details

AuthorLarsen Kim [aut, cre]
MaintainerLarsen Kim <kblarsen4@gmail.com>
LicenseGPL (>= 3)
Version1.1.2
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("MarketMatching")

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MarketMatching documentation built on July 4, 2019, 1:02 a.m.