NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

AuthorFeiming Chen
Date of publication2016-03-15 00:19:38
MaintainerFeiming Chen <feimingchen@yahoo.com>
LicenseGPL-3
Version1.3
http://stat.fsu.edu/~fchen/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html

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Files in this package

NBDdirichlet
NBDdirichlet/inst
NBDdirichlet/inst/doc
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.org
NBDdirichlet/inst/doc/plot.png
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.html
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.pdf
NBDdirichlet/NAMESPACE
NBDdirichlet/R
NBDdirichlet/R/dirichlet.R NBDdirichlet/R/summary.dirichlet.R NBDdirichlet/R/plot.dirichlet.R NBDdirichlet/R/print.dirichlet.R
NBDdirichlet/MD5
NBDdirichlet/DESCRIPTION
NBDdirichlet/man
NBDdirichlet/man/plot.dirichlet.Rd NBDdirichlet/man/print.dirichlet.Rd NBDdirichlet/man/summary.dirichlet.Rd NBDdirichlet/man/dirichlet.Rd NBDdirichlet/man/NBDdirichlet-package.Rd

Questions? Problems? Suggestions? or email at ian@mutexlabs.com.

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