NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research
Version 1.3

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

AuthorFeiming Chen
Date of publication2016-03-15 00:19:38
MaintainerFeiming Chen <feimingchen@yahoo.com>
LicenseGPL-3
Version1.3
URL http://stat.fsu.edu/~fchen/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html
Package repositoryView on CRAN
InstallationInstall the latest version of this package by entering the following in R:
install.packages("NBDdirichlet")

Getting started

Package overview

Popular man pages

dirichlet: Estimation of the Dirichlet model
NBDdirichlet-package: NBD-Dirichlet model of consumer buying behavior
plot.dirichlet: Plot of theoretical penetration growth and buying rate growth
print.dirichlet: Print Dirichlet model information
summary.dirichlet: Theoretical summary statistics from the Dirichlet model.
See all...

All man pages Function index File listing

Man pages

dirichlet: Estimation of the Dirichlet model
NBDdirichlet-package: NBD-Dirichlet model of consumer buying behavior
plot.dirichlet: Plot of theoretical penetration growth and buying rate growth
print.dirichlet: Print Dirichlet model information
summary.dirichlet: Theoretical summary statistics from the Dirichlet model.

Functions

NBDdirichlet-package Man page
dirichlet Man page
plot.dirichlet Man page
print.dirichlet Man page
summary.dirichlet Man page

Files

inst
inst/doc
inst/doc/how-to-use-Dirichlet-marketing-model.org
inst/doc/plot.png
inst/doc/how-to-use-Dirichlet-marketing-model.html
inst/doc/how-to-use-Dirichlet-marketing-model.pdf
NAMESPACE
R
R/dirichlet.R
R/summary.dirichlet.R
R/plot.dirichlet.R
R/print.dirichlet.R
MD5
DESCRIPTION
man
man/plot.dirichlet.Rd
man/print.dirichlet.Rd
man/summary.dirichlet.Rd
man/dirichlet.Rd
man/NBDdirichlet-package.Rd
NBDdirichlet documentation built on May 19, 2017, 1:12 p.m.

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