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NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research
The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
Getting started
Browse package contents
Package details |
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| Author | Feiming Chen |
| Maintainer | Feiming Chen <feimingchen@yahoo.com> |
| License | GPL (>= 3) |
| Version | 1.4 |
| URL | https://ani.stat.fsu.edu/~fchen/statistics/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html |
| Package repository | View on CRAN |
| Installation |
Install the latest version of this package by entering the following in R:
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