NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

Author
Feiming Chen
Date of publication
2016-03-15 00:19:38
Maintainer
Feiming Chen <feimingchen@yahoo.com>
License
GPL-3
Version
1.3
URLs

View on CRAN

Man pages

dirichlet
Estimation of the Dirichlet model
NBDdirichlet-package
NBD-Dirichlet model of consumer buying behavior
plot.dirichlet
Plot of theoretical penetration growth and buying rate growth
print.dirichlet
Print Dirichlet model information
summary.dirichlet
Theoretical summary statistics from the Dirichlet model.

Files in this package

NBDdirichlet
NBDdirichlet/inst
NBDdirichlet/inst/doc
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.org
NBDdirichlet/inst/doc/plot.png
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.html
NBDdirichlet/inst/doc/how-to-use-Dirichlet-marketing-model.pdf
NBDdirichlet/NAMESPACE
NBDdirichlet/R
NBDdirichlet/R/dirichlet.R
NBDdirichlet/R/summary.dirichlet.R
NBDdirichlet/R/plot.dirichlet.R
NBDdirichlet/R/print.dirichlet.R
NBDdirichlet/MD5
NBDdirichlet/DESCRIPTION
NBDdirichlet/man
NBDdirichlet/man/plot.dirichlet.Rd
NBDdirichlet/man/print.dirichlet.Rd
NBDdirichlet/man/summary.dirichlet.Rd
NBDdirichlet/man/dirichlet.Rd
NBDdirichlet/man/NBDdirichlet-package.Rd