The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
|Date of publication||2016-03-15 00:19:38|
|Maintainer||Feiming Chen <[email protected]>|
|Package repository||View on CRAN|
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