NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

Package details

AuthorFeiming Chen
MaintainerFeiming Chen <[email protected]>
URL http://stat.fsu.edu/~fchen/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html
Package repositoryView on CRAN
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NBDdirichlet documentation built on May 29, 2017, 3:26 p.m.