NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

Install the latest version of this package by entering the following in R:
install.packages("NBDdirichlet")
AuthorFeiming Chen
Date of publication2016-03-15 00:19:38
MaintainerFeiming Chen <feimingchen@yahoo.com>
LicenseGPL-3
Version1.3
http://stat.fsu.edu/~fchen/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html

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Files

inst
inst/doc
inst/doc/how-to-use-Dirichlet-marketing-model.org
inst/doc/plot.png
inst/doc/how-to-use-Dirichlet-marketing-model.html
inst/doc/how-to-use-Dirichlet-marketing-model.pdf
NAMESPACE
R
R/dirichlet.R R/summary.dirichlet.R R/plot.dirichlet.R R/print.dirichlet.R
MD5
DESCRIPTION
man
man/plot.dirichlet.Rd man/print.dirichlet.Rd man/summary.dirichlet.Rd man/dirichlet.Rd man/NBDdirichlet-package.Rd

Questions? Problems? Suggestions? or email at ian@mutexlabs.com.

Please suggest features or report bugs with the GitHub issue tracker.

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