Aims at loading Google Adwords data into R. Adwords is an online advertising service that enables advertisers to display advertising copy to web users (see <https://developers.google.com/adwords/> for more information). Therefore the package implements three main features. First, the package provides an authentication process for R with the Google Adwords API (see <https://developers.google.com/adwords/api/> for more information) via OAUTH2. Second, the package offers an interface to apply the Adwords query language in R and query the Adwords API with ad-hoc reports. Third, the received data are transformed into suitable data formats for further data processing and data analysis.
|Author||Johannes Burkhardt <[email protected]>, Matthias Bannert <[email protected]>|
|Maintainer||Johannes Burkhardt <[email protected]>|
|License||MIT + file LICENSE|
|URL||https://github.com/jburkhardt/RAdwords https://developers.google.com/adwords https://developers.google.com/adwords/api/|
|Package repository||View on CRAN|
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