RAdwords: Loading Google Adwords Data into R

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Aims at loading Google Adwords data into R. Adwords is an online advertising service that enables advertisers to display advertising copy to web users. Therefore the package implements three main features. First, the package provides an authentication process for R with the Google Adwords API via OAUTH2. Second, the package offers an interface to apply the Adwords query language in R and query the Adwords API with ad-hoc reports. Third, the received data are transformed into suitable data formats for further data processing and data analysis.

Author
Johannes Burkhardt <johannes.burkhardt@gmail.com>, Matthias Bannert <matthias.bannert@gmail.com>
Date of publication
2016-11-21 16:03:54
Maintainer
Johannes Burkhardt <johannes.burkhardt@gmail.com>
License
MIT + file LICENSE
Version
0.1.11
URLs

View on CRAN

Man pages

changeNames
Change Names of Attributes/variables
doAuth
Invoke the Authentication Process with Google
getAuth
Authentication of R app
getData
Get Adwords Data
loadToken
Loading the Access Token
metrics
Get Metrics/Attributes of specified Report
RAdwords
Loading Google Adwords Data into R
refreshToken
Refresh Access Token
reports
Show available Adwords Reports
statement
Build Adwords Query Language Statement
transformData
Transform data into R dataframe

Files in this package

RAdwords
RAdwords/inst
RAdwords/inst/extdata
RAdwords/inst/extdata/api201607
RAdwords/inst/extdata/api201607/search-query-performance-report.csv
RAdwords/inst/extdata/api201607/budget-performance-report.csv
RAdwords/inst/extdata/api201607/campaign-shared-set-report.csv
RAdwords/inst/extdata/api201607/video-performance-report.csv
RAdwords/inst/extdata/api201607/automatic-placements-performance-report.csv
RAdwords/inst/extdata/api201607/shared-set-report.csv
RAdwords/inst/extdata/api201607/campaign-negative-locations-report.csv
RAdwords/inst/extdata/api201607/display-topics-performance-report.csv
RAdwords/inst/extdata/api201607/audience-performance-report.csv
RAdwords/inst/extdata/api201607/keywords-performance-report.csv
RAdwords/inst/extdata/api201607/campaign-location-target-report.csv
RAdwords/inst/extdata/api201607/campaign-ad-schedule-target-report.csv
RAdwords/inst/extdata/api201607/criteria-performance-report.csv
RAdwords/inst/extdata/api201607/creative-conversion-report.csv
RAdwords/inst/extdata/api201607/user-ad-distance-report.csv
RAdwords/inst/extdata/api201607/shared-set-criteria-report.csv
RAdwords/inst/extdata/api201607/call-metrics-call-details-report.csv
RAdwords/inst/extdata/api201607/url-performance-report.csv
RAdwords/inst/extdata/api201607/geo-performance-report.csv
RAdwords/inst/extdata/api201607/campaign-performance-report.csv
RAdwords/inst/extdata/api201607/final-url-report.csv
RAdwords/inst/extdata/api201607/click-performance-report.csv
RAdwords/inst/extdata/api201607/ad-customizers-feed-item-report.csv
RAdwords/inst/extdata/api201607/age-range-performance-report.csv
RAdwords/inst/extdata/api201607/label-report.csv
RAdwords/inst/extdata/api201607/shopping-performance-report.csv
RAdwords/inst/extdata/api201607/display-keyword-performance-report.csv
RAdwords/inst/extdata/api201607/ad-performance-report.csv
RAdwords/inst/extdata/api201607/campaign-negative-placements-performance-report.csv
RAdwords/inst/extdata/api201607/keywordless-query-report.csv
RAdwords/inst/extdata/api201607/adgroup-performance-report.csv
RAdwords/inst/extdata/api201607/placement-performance-report.csv
RAdwords/inst/extdata/api201607/bid-goal-performance-report.csv
RAdwords/inst/extdata/api201607/placeholder-feed-item-report.csv
RAdwords/inst/extdata/api201607/placeholder-report.csv
RAdwords/inst/extdata/api201607/product-partition-report.csv
RAdwords/inst/extdata/api201607/paid-organic-query-report.csv
RAdwords/inst/extdata/api201607/campaign-negative-keywords-performance-report.csv
RAdwords/inst/extdata/api201607/parental-status-performance-report.csv
RAdwords/inst/extdata/api201607/account-performance-report.csv
RAdwords/inst/extdata/api201607/keywordless-category-report.csv
RAdwords/inst/extdata/api201607/gender-performance-report.csv
RAdwords/inst/extdata/api201607/top-content-performance-report.csv
RAdwords/inst/extdata/api201607/destination-url-report.csv
RAdwords/inst/extdata/api201605
RAdwords/inst/extdata/api201605/search-query-performance-report.csv
RAdwords/inst/extdata/api201605/budget-performance-report.csv
RAdwords/inst/extdata/api201605/campaign-shared-set-report.csv
RAdwords/inst/extdata/api201605/video-performance-report.csv
RAdwords/inst/extdata/api201605/automatic-placements-performance-report.csv
RAdwords/inst/extdata/api201605/shared-set-report.csv
RAdwords/inst/extdata/api201605/campaign-negative-locations-report.csv
RAdwords/inst/extdata/api201605/display-topics-performance-report.csv
RAdwords/inst/extdata/api201605/audience-performance-report.csv
RAdwords/inst/extdata/api201605/keywords-performance-report.csv
RAdwords/inst/extdata/api201605/campaign-location-target-report.csv
RAdwords/inst/extdata/api201605/campaign-ad-schedule-target-report.csv
RAdwords/inst/extdata/api201605/criteria-performance-report.csv
RAdwords/inst/extdata/api201605/creative-conversion-report.csv
RAdwords/inst/extdata/api201605/user-ad-distance-report.csv
RAdwords/inst/extdata/api201605/shared-set-criteria-report.csv
RAdwords/inst/extdata/api201605/call-metrics-call-details-report.csv
RAdwords/inst/extdata/api201605/url-performance-report.csv
RAdwords/inst/extdata/api201605/geo-performance-report.csv
RAdwords/inst/extdata/api201605/campaign-performance-report.csv
RAdwords/inst/extdata/api201605/final-url-report.csv
RAdwords/inst/extdata/api201605/click-performance-report.csv
RAdwords/inst/extdata/api201605/ad-customizers-feed-item-report.csv
RAdwords/inst/extdata/api201605/age-range-performance-report.csv
RAdwords/inst/extdata/api201605/label-report.csv
RAdwords/inst/extdata/api201605/shopping-performance-report.csv
RAdwords/inst/extdata/api201605/display-keyword-performance-report.csv
RAdwords/inst/extdata/api201605/ad-performance-report.csv
RAdwords/inst/extdata/api201605/campaign-negative-placements-performance-report.csv
RAdwords/inst/extdata/api201605/keywordless-query-report.csv
RAdwords/inst/extdata/api201605/adgroup-performance-report.csv
RAdwords/inst/extdata/api201605/placement-performance-report.csv
RAdwords/inst/extdata/api201605/bid-goal-performance-report.csv
RAdwords/inst/extdata/api201605/placeholder-feed-item-report.csv
RAdwords/inst/extdata/api201605/placeholder-report.csv
RAdwords/inst/extdata/api201605/product-partition-report.csv
RAdwords/inst/extdata/api201605/paid-organic-query-report.csv
RAdwords/inst/extdata/api201605/campaign-negative-keywords-performance-report.csv
RAdwords/inst/extdata/api201605/parental-status-performance-report.csv
RAdwords/inst/extdata/api201605/account-performance-report.csv
RAdwords/inst/extdata/api201605/keywordless-category-report.csv
RAdwords/inst/extdata/api201605/gender-performance-report.csv
RAdwords/inst/extdata/api201605/top-content-performance-report.csv
RAdwords/inst/extdata/api201605/destination-url-report.csv
RAdwords/inst/extdata/api201609
RAdwords/inst/extdata/api201609/search-query-performance-report.csv
RAdwords/inst/extdata/api201609/budget-performance-report.csv
RAdwords/inst/extdata/api201609/campaign-shared-set-report.csv
RAdwords/inst/extdata/api201609/video-performance-report.csv
RAdwords/inst/extdata/api201609/automatic-placements-performance-report.csv
RAdwords/inst/extdata/api201609/shared-set-report.csv
RAdwords/inst/extdata/api201609/campaign-negative-locations-report.csv
RAdwords/inst/extdata/api201609/display-topics-performance-report.csv
RAdwords/inst/extdata/api201609/audience-performance-report.csv
RAdwords/inst/extdata/api201609/keywords-performance-report.csv
RAdwords/inst/extdata/api201609/campaign-location-target-report.csv
RAdwords/inst/extdata/api201609/campaign-ad-schedule-target-report.csv
RAdwords/inst/extdata/api201609/criteria-performance-report.csv
RAdwords/inst/extdata/api201609/creative-conversion-report.csv
RAdwords/inst/extdata/api201609/user-ad-distance-report.csv
RAdwords/inst/extdata/api201609/shared-set-criteria-report.csv
RAdwords/inst/extdata/api201609/call-metrics-call-details-report.csv
RAdwords/inst/extdata/api201609/url-performance-report.csv
RAdwords/inst/extdata/api201609/geo-performance-report.csv
RAdwords/inst/extdata/api201609/campaign-performance-report.csv
RAdwords/inst/extdata/api201609/final-url-report.csv
RAdwords/inst/extdata/api201609/click-performance-report.csv
RAdwords/inst/extdata/api201609/ad-customizers-feed-item-report.csv
RAdwords/inst/extdata/api201609/age-range-performance-report.csv
RAdwords/inst/extdata/api201609/label-report.csv
RAdwords/inst/extdata/api201609/shopping-performance-report.csv
RAdwords/inst/extdata/api201609/display-keyword-performance-report.csv
RAdwords/inst/extdata/api201609/ad-performance-report.csv
RAdwords/inst/extdata/api201609/campaign-negative-placements-performance-report.csv
RAdwords/inst/extdata/api201609/keywordless-query-report.csv
RAdwords/inst/extdata/api201609/adgroup-performance-report.csv
RAdwords/inst/extdata/api201609/placement-performance-report.csv
RAdwords/inst/extdata/api201609/bid-goal-performance-report.csv
RAdwords/inst/extdata/api201609/placeholder-feed-item-report.csv
RAdwords/inst/extdata/api201609/placeholder-report.csv
RAdwords/inst/extdata/api201609/product-partition-report.csv
RAdwords/inst/extdata/api201609/paid-organic-query-report.csv
RAdwords/inst/extdata/api201609/campaign-negative-keywords-performance-report.csv
RAdwords/inst/extdata/api201609/parental-status-performance-report.csv
RAdwords/inst/extdata/api201609/account-performance-report.csv
RAdwords/inst/extdata/api201609/keywordless-category-report.csv
RAdwords/inst/extdata/api201609/gender-performance-report.csv
RAdwords/inst/extdata/api201609/top-content-performance-report.csv
RAdwords/inst/extdata/api201609/destination-url-report.csv
RAdwords/NAMESPACE
RAdwords/NEWS
RAdwords/R
RAdwords/R/statement.R
RAdwords/R/loadToken.R
RAdwords/R/changeNames.R
RAdwords/R/refreshToken.R
RAdwords/R/metrics.R
RAdwords/R/doAuth.R
RAdwords/R/getAuth.R
RAdwords/R/reports.R
RAdwords/R/transformData.R
RAdwords/R/getData.R
RAdwords/README.md
RAdwords/MD5
RAdwords/DESCRIPTION
RAdwords/man
RAdwords/man/refreshToken.Rd
RAdwords/man/metrics.Rd
RAdwords/man/loadToken.Rd
RAdwords/man/doAuth.Rd
RAdwords/man/getAuth.Rd
RAdwords/man/reports.Rd
RAdwords/man/transformData.Rd
RAdwords/man/statement.Rd
RAdwords/man/getData.Rd
RAdwords/man/RAdwords.Rd
RAdwords/man/changeNames.Rd
RAdwords/LICENSE