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RGremlinsConjoint: Estimate the "Gremlins in the Data" Model for Conjoint Studies
The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) <doi:10.1177/0022243720965930>) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.
Getting started
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Package details |
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| Author | John Howell [aut, cre, cph], Peter Ebbes [aut], John Leichty [aut] |
| Maintainer | John Howell <john_howell@byu.edu> |
| License | MIT + file LICENSE |
| Version | 0.9.1 |
| URL | https://github.com/statuser/RGremlinsConjoint |
| Package repository | View on CRAN |
| Installation |
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