RGremlinsConjoint-package: RGremlinsConjoint: Estimate the "Gremlins in the Data" Model...

RGremlinsConjoint-packageR Documentation

RGremlinsConjoint: Estimate the "Gremlins in the Data" Model for Conjoint Studies

Description

The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) \Sexpr[results=rd]{tools:::Rd_expr_doi("10.1177/0022243720965930")}) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.

Author(s)

Maintainer: John Howell john_howell@byu.edu [copyright holder]

Authors:

  • Peter Ebbes

  • John Leichty

See Also

Useful links:


RGremlinsConjoint documentation built on Sept. 9, 2023, 1:08 a.m.