RGremlinsConjoint-package | R Documentation |
The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) \Sexpr[results=rd]{tools:::Rd_expr_doi("10.1177/0022243720965930")}) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.
Maintainer: John Howell john_howell@byu.edu [copyright holder]
Authors:
Peter Ebbes
John Leichty
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