Description Usage Format References Examples
This dataset shows the buying process of consumers over internet based on a 5-steps model: need recognition, information search, evaluation, purchase decision, and post-purchase behavior. This simulated dataset of 100 subjects correspond to the timestamps (in s) of each action of the model (except for the post-purchase behavior) executed by the subjects.
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A data frame with 100 rows and 7 variables:
Customer ID.
Time (in s) when the customer decides he/she needs an item.
Time (in s) when the customer starts to search for the item.
Time (in s) when the customer stops to search for the item.
Time (in s) when the customer starts to evaluate the item.
Time (in s) when the customer stops to evaluate the item.
Time (in s) when the customer decides to buy the item.
Garnier EM, Fouret N, Descoins M (2019) ViSiElse: An innovative R-package to visualize raw behavioral data over time. PeerJ Preprints 10.7287/peerj.preprints.27665v2 ([PeerJ](https://doi.org/10.7287/peerj.preprints.27665v2))
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