adcampaign: Advertising campaign dataset

In binomialMix: Mixture Models for Binomial and Longitudinal Data

Description

Advertising campaign dataset

Usage

adcampaign

Format

A data frame with 29848 observations on the following 9 variables.

id

a factor variable with 80 levels representing the 80 campaigns we want to cluster

timestamp_ymd

a POSIXct variable corresponding to the datetime each data is collected

yearDay

a factor with day levels of the year

day

a factor variable with 7 levels representing the 7 days of the week

timeSlot

a factor with levels 6 levels representing 6 different timeSlot : 00h-4h, 4h-8h, 8h-12h, 12h-16h, 16h-20h, 20h-00h

app_or_site

a factor with 2 levels app site, representing the 2 types of support where an advertising is displayed

impressions

a numeric vector counting the number of times an advertising is displayed on a defined timestamp

click

a numeric vector counting the number of times an advertising is clicked on a defined timestamp

ctr

a numeric vector corresponding to the number of clicks divided by the number of impressions

Source

These data are extracted from TabMo database.

Examples

library(binomialMix)
summary(adcampaign)

binomialMix documentation built on March 23, 2020, 5:09 p.m.