Advertising campaign dataset
A data frame with 29848 observations on the following 9 variables.
a factor variable with 80 levels representing the 80 campaigns we want to cluster
a POSIXct variable corresponding to the datetime each data is collected
a factor with day levels of the year
a factor variable with 7 levels representing the 7 days of the week
a factor with levels 6 levels representing 6 different timeSlot : 00h-4h, 4h-8h, 8h-12h, 12h-16h, 16h-20h, 20h-00h
a factor with 2 levels
site, representing the 2 types of support where an advertising is displayed
a numeric vector counting the number of times an advertising is displayed on a defined timestamp
a numeric vector counting the number of times an advertising is clicked on a defined timestamp
a numeric vector corresponding to the number of clicks divided by the number of impressions
These data are extracted from TabMo database.
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