bank_marketing: Bank marketing data set
In blorr: Tools for Developing Binary Logistic Regression Models

Description Usage Format Source

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.

1	bank_marketing

A tibble with 4521 rows and 17 variables:

age: age of the client
job: type of job
marital: marital status
education: education level of the client
default: has credit in default?
housing: has housing loan?
loan: has personal loan?
contact: contact communication type
month: last contact month of year
day_of_week: last contact day of the week
duration: last contact duration, in seconds
campaign: number of contacts performed during this campaign and for this client
pdays: number of days that passed by after the client was last contacted from a previous campaign
previous: number of contacts performed before this campaign and for this clien
poutcome: outcome of the previous marketing campaign
y: has the client subscribed a term deposit?

[Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

blorr documentation built on July 2, 2020, 2:15 a.m.