| nfc | R Documentation | 
Data of survey respondents' responses to 18 NFC questions, which is a reduced version of NFC (Cacioppo and Petty 1984). For each question, respondents could choose one of five response options: 1 = agree strongly, 2 = agree somewhat, 3 = neither agree nor disagree, 4 = disagree somewhat, 5 = disagree strongly. Missingness is optional. Observations come from one of three administrations of the survey: The American Panel Survey, Amazon's Mechanical Turk in fall of 2014, or Amazon's Mechanical Turk in spring of 2015.
data(nfc)
A data frame with 4043 observations on the following 18 variables.
NFC1I really enjoy a task that involves coming up with new solutions to problems
NFC4I would prefer a task that is intellectual, difficult, and important to one that is somewhat important but does not require much thought
NFC10Learning new ways to think doesn't excite me very much
NFC12I usually end up deliberating about issues even when they do not affect me personally
NFC15The idea of relying on thought to make my way to the top appeals to me
NFC16The notion of thinking abstractly is appealing to me
NFC19I only think as hard as I have to
NFC21I think tasks that require little thought once I've learned them
NFC22I prefer to think about small, daily projects to long-term ones
NFC23I would rather do something that requires little thought than something that is sure to challenge my thinking abilities
NFC24I find satisfaction in deliberating hard and for long hours
NFC29I like to have the responsibility of handing a situation that requires a lot of thinkings
NFC31I feel relief rather than satisfaction after completing a task that required a lot of mental effort
NFC32Thinking is not my idea of fun
NFC33I try to anticipate and avoid situations where there is likely a chance I will have to think in depth about something
NFC39I prefer my life to be filed with puzzles that I must solve
NFC40I would prefer complex to simple problems
NFC43Its enough for me that something gets the job done; I don't care how or why it works
Cacioppo, John T. and Richard E. Petty. 1984. "The Efficient Assessment of Need for Cognition." Journal of Personality Assessment 48(3):306-307.
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