citrus: Customer Intelligence Tool for Rapid Understandable Segmentation

A tool to easily run and visualise supervised and unsupervised state of the art customer segmentation. It is built like a pipeline covering the 3 main steps in a segmentation project: pre-processing, modelling, and plotting. Users can either run the pipeline as a whole, or choose to run any one of the three individual steps. It is equipped with a supervised option (tree optimisation) and an unsupervised option (k-clustering) as default models.

Getting started

Package details

AuthorDom Clarke [aut, cre], Cinzia Braglia [aut], Oskar Nummedal [aut], Leo McCarthy [aut], Rebekah Yates [aut], Joash Alonso [aut], PEAK AI LIMITED [cph]
MaintainerDom Clarke <>
LicenseMIT + file LICENSE
Package repositoryView on CRAN
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citrus documentation built on Nov. 18, 2021, 1:11 a.m.