customers: customers dataset

In datasetsICR: Datasets from the Book "An Introduction to Clustering with R"

Description

Annual spending of a sample of consumers.

Usage

data(customers)

Format

A data.frame with 440 rows on 8 variables.

Details

The dataset is a sample of 440 customers characterized by 6 continuous variables, giving the annual spending related to different types of goods. The variables are Fresh, Milk, Grocery, Frozen, Detergents_Paper and Delicassen. Two more variables are categorical and provide information on the customer channel (Channel with 2 levels: Horeca, i.e., Hotel/Restaurant/Cafe, Retail) and the region (Region with 3 levels: Lisbon, Oporto, Other). The categorical variables should not play an active role in the clustering process, but they can be used ex-post to aid cluster interpretation.

Author(s)

Paolo Giordani, Maria Brigida Ferraro, Francesca Martella

Source

http://archive.ics.uci.edu/ml

References

Abreu, N.: Analise do perfil do cliente Recheio e desenvolvimento de um sistema promocional. Mestrado em Marketing, ISCTE-IUL, Lisbon (2011)
Giordani, P., Ferraro, M.B., Martella, F.: An Introduction to Clustering with R. Springer, Singapore (2020)

Examples

data(customers)
X <- customers[,3:8]

datasetsICR documentation built on July 1, 2020, 9:14 p.m.