Annual spending of a sample of consumers.
A data.frame with 440 rows on 8 variables.
The dataset is a sample of 440 customers characterized
by 6 continuous variables, giving the annual spending related to different
types of goods. The variables are
Two more variables are categorical and provide information on the
customer channel (
Channel with 2 levels: Horeca, i.e., Hotel/Restaurant/Cafe, Retail) and the region
Region with 3 levels: Lisbon, Oporto, Other). The categorical variables should not play
an active role in the clustering process, but they can be used ex-post to aid cluster
Paolo Giordani, Maria Brigida Ferraro, Francesca Martella
Abreu, N.: Analise do perfil do cliente Recheio e desenvolvimento de um sistema promocional.
Mestrado em Marketing, ISCTE-IUL, Lisbon (2011)
Giordani, P., Ferraro, M.B., Martella, F.: An Introduction to Clustering with R. Springer, Singapore (2020)
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