customer_retention: Observed % Customers Surviving at Least 0-12 Years
In foretell: Projecting Customer Retention Based on Fader and Hardie Probability Models
Description
Usage
Format
Details
References
Description
A dataset containing customer retention.
Usage
1
Format
A data frame 13 observations and 3 variables.
Details
- year
Time in years
- regular
% of regular customers surviving
- high_end
% of high_end customers surviving
References
Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.
foretell documentation built on May 1, 2019, 10:19 p.m.
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Description Usage Format Details References
Description
A dataset containing customer retention.
Usage
1 |
Format
A data frame 13 observations and 3 variables.
Details
- year
Time in years
- regular
% of regular customers surviving
- high_end
% of high_end customers surviving
References
Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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