R/snack.dat.R

In formulaic: Dynamic Generation and Quality Checks of Formula Objects

#' Simulated Marketing Data
#'
#' contains information from the (fictionalized) marketing survey’s data.
#'
#' @format A data frame of 23000 rows and 23 columns
#' \describe{
#'  \item{User ID}{Character values assigning a unique customer value}
#'  \item{Age}{Numeric values displaying the age of customer in years}
#'  \item{Gender}{Character value describing gender of the customer}
#'  \item{Income}{Numeric values displaying the income of the customer}
#'  \item{Region}{Numeric values describing the region of the customer}
#'  \item{Persona}{Character value describing the customer persona:"Millennial Muncher" "Righteous Reviewer" "Mainstream Maynard" "Savvy Samantha" "Easygoing Edith" "Old School Oliver"}
#'  \item{Product}{Character value describing product consumed by the customer}
#'  \item{Awareness}{Numeric values displaying the customer awareness level}
#'  \item{BP_For_Me_0_10}{Numeric value displaying brand perception survey result scale (0-10)}
#'  \item{BP_Fits_Budget_0_10}{Numeric value displaying brand perception survey results for budget scale (0-10)}
#'  \item{BP_Tastes_Great_0_10}{Numeric value displaying brand perception survey results for tastes scale (0-10)}
#'  \item{BP_Good_To_Share_0_10}{Numeric value displaying brand perception survey results for good to share scale (0-10)}
#'  \item{BP_Like_Logo_0_10}{Numeric value displaying brand perception survey results for like logo scale (0-10)}
#'  \item{BP_Special_Occasions_0_10}{Numeric value displaying brand perception survey results for special occasion scale (0-10)}
#'  \item{BP_Everyday_Snack_0_10}{Numeric value displaying brand perception survey results for everyday snack scale (0-10)}
#'  \item{BP_Healthy_0_10}{Numeric value displaying brand perception survey results for healthy scale (0-10)}
#'  \item{BP_Delicious_0_10}{Numeric value displaying brand perception survey results for delicious scale (0-10)}
#'  \item{BP_Right_Amount_0_10}{Numeric value displaying brand perception survey results for right amount scale (0-10)}
#'  \item{BP_Relaxing_0_10}{Numeric value displaying brand perception survey results for relaxing scale (0-10)}
#'  \item{Consideration}{Numeric displaying if the customer would consider this product 1: Yes, 0: No}
#'  \item{Consumption}{Numeric displaying if the customer would consume this product 1: Yes, 0: No}
#'  \item{Satisfaction}{Numeric displaying if the customer was satisfied by this product 1: Yes, 0: No}
#'  \item{Advocacy}{Numeric displaying if the customer would advocate for this product 1: Yes, 0: No}
#'  \item{Age Group}{Categorical variable that breaks the Users into 4 different groups}
#'  \item{Income Group}{Categorical variable that breaks the Users into 5 different levels}
#'  }
#' @source "Randomly generated data"
"snack.dat"