gains: Lift (Gains) Tables and Charts
Version 1.2

Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.

Getting started

Package details

AuthorCraig A. Rolling <[email protected]>
Date of publication2017-09-12 21:35:21 UTC
MaintainerCraig A. Rolling <[email protected]>
LicenseGPL-3
Version1.2
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("gains")

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gains documentation built on Sept. 13, 2017, 1:03 a.m.