Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.
|Author||Craig A. Rolling <[email protected]>|
|Date of publication||2017-09-12 21:35:21 UTC|
|Maintainer||Craig A. Rolling <[email protected]>|
|Package repository||View on CRAN|
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