gains: Lift (Gains) Tables and Charts

Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.

Getting started

Package details

AuthorCraig A. Rolling <>
MaintainerCraig A. Rolling <>
Package repositoryView on CRAN
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gains documentation built on May 2, 2019, 3:25 a.m.