marketr: Tidy Calculation of Marketing Metrics Plus Quick Analysis

Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index <https://go.forrester.com/analytics/cx-index/> and Net Promoter Score <https://www.netpromoter.com/know/>.

Package details

AuthorChris Umphlett [aut, cre]
MaintainerChris Umphlett <christopher.umphlett@gmail.com>
LicenseCC0
Version0.0.2
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("marketr")

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marketr documentation built on Dec. 18, 2020, 9:07 a.m.