csimobile: CSI Mobile Phone dataset

In pathmox: Pathmox Approach of Segmentation Trees in Partial Least Squares Path Modeling

Description

This table contains data from a Customer Satisfaction Index CSI on Mobile Phone

Usage

data(csimobile)

Format

A data frame with 87 observations on 33 variables. The first seven variables are segmentation variables. The rest of the variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, 6) COM=Complaints, and 7) LOY=Loyalty.

IMAG: Includes variables such as trustworthiness, dynamic, solidness, innovation, and caring about customer's needs.
EXPE: Includes variables such as products and services provided and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, and overall perceived quality.
VAL: Includes variables such as service and products, quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers.
COM: Includes one variable defining how well or poorly custmer's complaints were handled.
LOY: Includes variables such as propensity to choose the same phone provider again, intention to recommend the phone provider to friends.

Age

a factor with levels <=25 >25

Gender

a factor with levels female male

Occupation

a factor with levels employee other student

Education

a factor with levels basic highschool university

Operator

a factor with levels A B C

Contract

a factor with levels contract prepay

SwitchOp

a factor with levels No Yes

image1

First MV of the block Image

image2

Second MV of the block Image

image3

Thrid MV of the block Image

image4

Fourth MV of the block Image

image5

Fifth MV of the block Image

expe1

First MV of the block Expectations

expe2

Second MV of the block Expectations

expe3

Third MV of the block Expectations

expe4

Fourth MV of the block Expectations

qual1

First MV of the block Quality

qual2

Second MV of the block Quality

qual3

Third MV of the block Quality

qual4

Fourth MV of the block Quality

qual5

Fifth MV of the block Quality

qual6

Sixth MV of the block Quality

value1

First MV of the block Value

value2

Second MV of the block Value

value3

Third MV of the block Value

satis1

First MV of the block Satisfaction

satis2

Second MV of the block Satisfaction

satis3

Third MV of the block Satisfaction

comp1

First MV of the block Complaints

comp2

Second MV of the block Complaints

comp3

Third MV of the block Complaints

loyal1

First MV of the block Loyalty

loyal2

Second MV of the block Loyalty

Source

Laboratory of Information Analysis and Modeling (LIAM). Facultat d'Informatica de Barcelona, Universitat Politecnica de Catalunya.

Examples

data(csimobile)

Example output

Loading required package: plspm
Loading required package: tester

pathmox documentation built on May 1, 2019, 11:31 p.m.