R/rbin-data-bank-marketing.R

In rbin: Tools for Binning Data

#' Bank marketing data set
#'
#' The data is related with direct marketing campaigns of a Portuguese banking institution.
#' The marketing campaigns were based on phone calls. Often, more than one contact to the
#' same client was required, in order to access if the product (bank term deposit) would
#' be ('yes') or not ('no') subscribed.
#'
#' @format A tibble with 4521 rows and 17 variables:
#' \describe{
#'	 \item{age}{age of the client}
#'	 \item{job}{type of job}
#'	 \item{marital}{marital status}
#'	 \item{education}{education level of the client}
#'	 \item{default}{has credit in default?}
#'	 \item{housing}{has housing loan?}
#'	 \item{loan}{has personal loan?}
#'	 \item{contact}{contact communication type}
#'	 \item{month}{last contact month of year}
#'	 \item{day_of_week}{last contact day of the week}
#'	 \item{duration}{last contact duration, in seconds}
#'	 \item{campaign}{number of contacts performed during this campaign and for this client}
#'	 \item{pdays}{number of days that passed by after the client was last contacted from a previous campaign}
#'	 \item{previous}{number of contacts performed before this campaign and for this clien}
#'	 \item{poutcome}{outcome of the previous marketing campaign}
#'	 \item{y}{has the client subscribed a term deposit?}
#' }
#' @source [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014
"mbank"