Description Usage Format Details Value Source
the data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be yes (1) or not (0) subscribed.
1 |
a data frame with 4520 observations on the following 17 variables.
The data are from Moro (2014) and taken from the UCI ML website https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.
bank
data frame of data with predictor columns age, job, marital, education, default, balance, housing, loan, contact, day, month, duration, campaign, pdays, previous
and poutcome
with response column y
indicating whether the client has subscribed a term deposit.
S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014
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