tabPanel('Heat Map', value = 'tab_rfm_heatmap', fluidPage( fluidRow( column(6, align = 'left', h4('RFM Heatmap'), p("The heat map shows the average monetary value for different categories of recency and frequency scores. Higher scores of frequency and recency are characterized by higher average monetary value as indicated by the darker areas in the heatmap.") ) ), hr(), fluidRow( br(), br(), column(2), column(8, align = 'center', plotOutput('plot_heatmap', height = '500px') %>% withSpinner() ), column(2) ) ) )
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