calculateRFM: calculateRFM
In AnnaGotz/testRepoForPackage:

Description Usage Arguments Details Value

Calculate a weighted RFM score: recency, frequency, monetary value

1 2	calculateRFM(data, weight_recency = 1, weight_frequency = 1, weight_monetary = 1)

`data`	- a data.table containing the transaction records
`r`	- weight of recency
`f`	- weight of frequency
`m`	- weight of monetary value

data contains the transactional data. The dataset must contain a column labeled "Customer" that allows unique customer identification and a column labeled "TransDate", indicating the purchase date. The column "PurchAmount" specifies the total spending per purchase.

returns a data.table containing the recency, frequency and monetary score as well as well as the weighted final score and the group membership.

AnnaGotz/testRepoForPackage documentation built on May 28, 2019, 2:29 p.m.