The campaign objective was to persuade targets to make a fixed term deposit.
A data frame with fields:
type of job
level of education
has credit in default?
has a housing loan?
has a personal loan?
mode of previous campaign contact
month of previous campaign contact
day of week of previous campaign contact
duration of previous campaign contact (seconds)
number of contacts during campaign
number of days since client was last contacted from a previous campaign
number of contacts prior to this campaign
outcome of the previous marketing campaign
employment variation rate
consumer price index
consumer confidence index
number of citizens employed (thousands)
did target subscribe?
Data originate from from https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.
The attributes employment, cpix, ccix, euribor and nemployed give information on social and economic context.
There are two data sets:
- bankmkt_full: all data - bankmkt_smpl: a 10% random sample
There might be multiple fields for the same target, reflecting multile contacts.
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