bankmkt_smpl: Portuguese Bank Direct Marketing Campaign

Description Usage Format Details

Description

The campaign objective was to persuade targets to make a fixed term deposit.

Usage

1

Format

A data frame with fields:

age

age (years)

job

type of job

marital

marital status

education

level of education

default

has credit in default?

housing

has a housing loan?

loan

has a personal loan?

contact

mode of previous campaign contact

month

month of previous campaign contact

dow

day of week of previous campaign contact

duration

duration of previous campaign contact (seconds)

campaign

number of contacts during campaign

pdays

number of days since client was last contacted from a previous campaign

previous

number of contacts prior to this campaign

poutcome

outcome of the previous marketing campaign

employment

employment variation rate

cpix

consumer price index

ccix

consumer confidence index

euribor

EURIBOR rate

nemployed

number of citizens employed (thousands)

subscribed

did target subscribe?

Details

Data originate from from https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.

The attributes employment, cpix, ccix, euribor and nemployed give information on social and economic context.

There are two data sets:

- bankmkt_full: all data - bankmkt_smpl: a 10% random sample

There might be multiple fields for the same target, reflecting multile contacts.


DataWookie/exegetic documentation built on June 9, 2018, 4:51 a.m.