Retention | R Documentation |
Retention
Computes retention, by cohort.
Retention(data)
data |
A |
Where subscribers suspends their purchasing for a period, but purchases again later, the subscriber is asumed to have been retained during the period where the account was suspended. Where a subscriber for some reason had a subscription length that was different to the specified.
A list
containing the following elements:
counts |
The number of subscribers per |
index |
The percentage (proportion * 100) of subscribers to remain subscribers |
retention |
Retention per |
retention.volume |
Same as |
average.retention |
Average subscriber retention. |
churn |
subscriber churn (1 - average.retention). |
average.life.span |
Estimated average subscriber lifespan (1 / churn) subscriber retention. |
average.volume |
Retention, weighted by subscriber value in the preceeding period. |
churn.volume |
Churn, weighted by subscriber value in the preceeding period. |
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