A relatively simple R package designed specifically for the Telco Customer Churn dataset publically available on the website kaggle.
The code has 2 main functions: 1st - Identify the most optimal prices to charge each specific customer segment for each specific product bundle combination so as to maximize revenue. 2nd - To model customer churn, as in whether or not they are likely to maintain their subscription to the company, via machine learning algorithms.
Tools used: Decision Tree Logistic Regression K-Nearest Neighbors Naive Bayes Classifier Ensemble Modeling
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