rfm: RFM

In astrosyam/RFM:

Description

RFM (Recency, Frequency, Monetary ) analysis

Usage

rfm(data, analysisDate = Sys.Date(), customer = "customer", date = "date",
  revenue = "amount")

Arguments

data	Dataset for analysis. Should contain at least three columns : customer name, date of purchase and amount
analysisDate	Date used of recency calculations. Defaults to current date.
customer	Name of column containing name of customer. Default : customer
date	Name of column containing date of transaction. Default : date
revenue	Name of column containing the amount of transaction. Default : amount

Author(s)

Syam Murali

Examples

rfm(sales)

astrosyam/RFM documentation built on May 10, 2019, 2:05 p.m.