calculateRFM: calculateRFM
In bachmannpatrick/myRFMpackage:

Description Usage Arguments Details Value

Calculate the a weighted RFM score: recency, frequency, and monetary for every customers

1 2	calculateRFM(data, weight_recency = 1, weight_frequency = 1, weight_monetary = 1)

`data`	- A data.table containing the transaction rececord details for every customer.
`weight_recency`	- Weight of recency.
`weight_frequency`	- Weight of frequency.
`weight_monetary`	- Weight of monetary.

data contains the transactional data. The dataset must contain a column labeled "Customer" that allows unique customer identification and a column labeled "TransDate", indicating the purchase date. The column "PurchAmount" specifies the total spending per purchase.

Returns a data.data containing the recency, frequency and monetary score as well as the weighted final score and the group membership.

bachmannpatrick/myRFMpackage documentation built on May 11, 2019, 5:23 p.m.