digital_conversion_path: Simulated Paths to Conversion with Digital Touchpoints

Description Usage Format

Description

A data-set containing paths to conversion and counts of conversion and non-conversion for each path

Usage

1

Format

A data frame with 676 rows and 3 variables:

path

charecter string with touchpoints in sequence separted by >

conv_count

count of conversions from a given path

drop_count

count of non-conversions from a given path


bdshaff/conversionpath documentation built on Dec. 19, 2021, 7:41 a.m.