campaigns: Campaigns to household data.

Description Usage Format Value Source Examples

Description

Data on the campaigns received by each household in the Complete Journey study. Each household received a different set of marketing campaigns.

Usage

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Format

A data frame with 6,589 rows and 2 variables

Value

campaigns

a tibble

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

Examples

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# full data set
campaigns

# Join household demographics metadata to campaigns dataset
require("dplyr")
campaigns %>%
  left_join(demographics, "household_id")

bradleyboehmke/completejourney documentation built on Jan. 18, 2020, 3:50 a.m.