Leverages spacy and quanteda to analyze sent email data. Distinguishes between senior and junior contacts by job title, and produces a table of words and sentence structures that correlated with successful email opens, along with the odds ratio that an email is opened given it contains the stated structure.
Package details |
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Author | Ben Ziomek |
Maintainer | Ben Ziomek <bziomek@chicagobooth.edu> |
License | file LICENSE |
Version | 0.2.1 |
URL | https://github.com/bziomek/mktinsight |
Package repository | View on GitHub |
Installation |
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