bziomek/mktinsight: Tool for Contextual Analysis of Email Subjects

Leverages spacy and quanteda to analyze sent email data. Distinguishes between senior and junior contacts by job title, and produces a table of words and sentence structures that correlated with successful email opens, along with the odds ratio that an email is opened given it contains the stated structure.

Getting started

Package details

AuthorBen Ziomek
MaintainerBen Ziomek <bziomek@chicagobooth.edu>
Licensefile LICENSE
Version0.2.1
URL https://github.com/bziomek/mktinsight
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
install.packages("remotes")
remotes::install_github("bziomek/mktinsight")
bziomek/mktinsight documentation built on Jan. 5, 2023, 12:18 a.m.