chart_mediaplan: Create the media plan chart for a scenario.
In cath-parkinson/mm.reoptimise: Run and Compare Budget Optimisation in Different Scenarios
chart_mediaplan R Documentation
Create the media plan chart for a scenario.
Description
This function creates a stacked bar chart where period is on the X axis,
optimal spend is on the Y axis and we have a legend entry per allocation
unit (without period).
Usage
chart_mediaplan(all_scenarios_table, chosen_scenario, chosen_grouping = NULL)
Arguments
all_scenarios_table
A data set with information from all scenarios.
chosen_scenario
A scenario name.
chosen_grouping
One of "alloc_unit", "channel",
"channel.group.level1, "channel.group.level2", "channel.group.level3".
Details
The user can supply channel filters.
Value
A chart.
cath-parkinson/mm.reoptimise documentation built on May 12, 2022, 3:34 p.m.
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| chart_mediaplan | R Documentation |
Create the media plan chart for a scenario.
Description
This function creates a stacked bar chart where period is on the X axis, optimal spend is on the Y axis and we have a legend entry per allocation unit (without period).
Usage
chart_mediaplan(all_scenarios_table, chosen_scenario, chosen_grouping = NULL)
Arguments
all_scenarios_table |
A data set with information from all scenarios. |
chosen_scenario |
A scenario name. |
chosen_grouping |
One of "alloc_unit", "channel", "channel.group.level1, "channel.group.level2", "channel.group.level3". |
Details
The user can supply channel filters.
Value
A chart.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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