cola: Cola1 Data

In ccolonescu/PoEdata: PoE data for R

Description

id choice price feature display, Obs: 1822

Usage

data("cola")

Format

A data frame with 5466 observations on the following 5 variables.

id

customer id

choice

= 1 if brand chosen

price

price of 2 liter soda

feature

= 1 featured item at the time of purchase

display

= 1 if displayed at time of purchase

Details

Note: These data are in stacked form. There are 3 records per customer id. The first record is for Pepsi, the 2nd for 7-Up and the 3rd for Coke

Source

http://principlesofeconometrics.com/poe4/poe4.htm

References

Dr. Ron Niedrich and Dr. Danny Weathers, Marketing Department, Louisiana State University

Examples

data(cola)
## maybe str(cola) ; plot(cola) ...

ccolonescu/PoEdata documentation built on May 13, 2019, 2:17 p.m.