calculateRFM: caculateRFM

Description Usage Arguments Details Value

Description

Calculates recency, frequency and monetary values for every customer.

Usage

1
calculateRFM(transactions)

Arguments

transactions

data table which contains the transactions

Details

transactions has to contain the columns PurchAmount, TransDate.

Value

RFM table


chris-swiss/rfm documentation built on May 28, 2019, 2:52 p.m.