choicetools | R Documentation |
This package has a mixture of didactic functions for choice-based conjoint analysis and production functions for MaxDiff data, especially for working with MaxDiff data from Qualtrics surveys.
For choice-based conjoint analysis (CBC), choicetools provides didactic functions to create a CBC experimental design, to make a "survey" in CSV format that implements those designs and may be completed using a simple spreadsheet editor (such as Google Sheets), to import respondents' answers from such a sheet (as CSV), and to estimate the CBC utilities. These functions are probably most useful in a classroom setting to demonstrate how CBC works, or as part of an analyst pre-testing a survey design for their own purposes before implementing it in a commercial platform.
There is experimental code for CBC to determine the attribute importance of CBC attributes.
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