topsis_dm: Marketing growth decision matrix on six alternatives.

In conradbm/madmR: Multi-Attribute Decision Making for R

Description

A marketing growth data matrix pre-loaded in madmR format. The variables are as follows:

Usage

data(topsis_dm)

Format

A data frame with 7 rows and 7 variables. The first row indicates the weight of each column name. The rows represent rivaling marketing geographic areas.

Details

• AbilitytoMarket. How well the marketing plan is expected to be marketed in a alternative's geographic area. (0.00-5.00)

• MarketPotential. How well the marketing plan is projected to succeed in a given geographic area. (0.00-5.00)

• NumberofCompetitorsAttacked. How many competitors will attack the marketing plan in a given geographic area. (0.00-5.00)

• CompetitiveBarriersCost. How well the marketing plan is able to break through competitor barriers (0.00-5.00)

• IntensityofCompetitorsCost How extreme compeitors are likely to be toward our marketing plan in a given geographic area. (0.00-5.00)

• PaybackPeriodCost. How much we will have to pay back per period in

• ROI. Expected return on interest for our marketing plan in a given geopgraphic area. ($)

conradbm/madmR documentation built on May 28, 2019, 4:35 p.m.