Peter: Peter's (1979) actual unidimensional data

In eunscho/unirel: Compute and Compare Unidimensional Reliability Coefficients

Description

Peter's (1979) artificial unidimensional data consisting of six items. This dataset originally comes from Peter and Ryan (1976) and measures the probability of six types of losses on car purchases.

Usage

data(Peter)

Format

An object of class matrix (inherits from array) with 6 rows and 6 columns.

Author(s)

Eunseong Cho, [e-mail]

Source

Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188.

References

Peter, J. P. (1979). Reliability: A review of psychometric basics and recent marketing practices. Journal of Marketing Research, 16(1), 6-17.

eunscho/unirel documentation built on Dec. 20, 2021, 6:44 a.m.