csibank: CSI Bank dataset

Description Usage Format Source Examples

Description

This data set contains the variables from a customer satisfaction study of a Spanish credit institution.

Usage

1

Format

A data frame with 1707 observations on the following 32 variables. The first five variables are segmentation variables. The rest of the variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, and 6) LOY=Loyalty.

IMAG: Includes variables such as reputation, trustworthiness, seriousness, solidness, and caring about customer's needs.
EXPE: Includes variables such as products and services provided, customer service, providing solutions, and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, personal advice, and overall perceived quality.
VAL: Includes variables such as beneficial services and products, valuable investments, quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other banks, and performance relative to customer's ideal bank.
LOY: Includes variables such as propensity to choose the same bank again, propensity to switch to other bank, intention to recommend the bank to friends, and sense of loyalty.

Gender

a factor with levels Female Male

Age

a factor with levels <=25 >=66 26-35 36-45 46-55 56-65

Education

a factor with levels Elementary Graduated Highschool Undergrad Unfinished

Occupation

a factor with levels Manager MediumEmplo Notemploy OwnFreelan Retired

Region

a factor with levels Center East North

imag1

First MV of the block Image

imag2

Second MV of the block Image

imag3

Third MV of the block Image

imag4

Fourth MV of the block Image

imag5

Fifth MV of the block Image

imag6

Sixth MV of the block Image

expe1

First MV of the block Expectations

expe2

Second MV of the block Expectations

expe3

Third MV of the block Expectations

expe4

Fourth MV of the block Expectations

qual1

First MV of the block Quality

qual2

Second MV of the block Quality

qual3

Third MV of the block Quality

qual4

Fourth MV of the block Quality

qual5

Fifth MV of the block Quality

qual6

Sixth MV of the block Quality

qual7

Seventh MV of the block Quality

val1

First MV of the block Value

val2

Second MV of the block Value

val3

Third MV of the block Value

val4

Fourth MV of the block Value

sat1

First MV of the block Satisfaction

sat2

Second MV of the block Satisfaction

sat3

Third MV of the block Satisfaction

loy1

First MV of the block Loyalty

loy2

Second MV of the block Loyalty

loy3

Third MV of the block Loyalty

Source

Laboratory of Information Analysis and Modeling (LIAM). Facultat d'Informatica de Barcelona, Universitat Politecnica de Catalunya.

Examples

1

gastonstat/pathmox documentation built on May 16, 2019, 5:46 p.m.