georgegui/MarketingRegression: Demand Estimation Using Nielsen Data

This package uses various methods to perform demand estimation on the Nielsen marketing data. It mainly focus on brand level data after aggregation. Formatting functions can be found at CommonFunctions package.

Getting started

Package details

AuthorGeorge Gui
MaintainerGeorge Gui <[email protected]>
LicenseMIT
Version0.2.0
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
install.packages("devtools")
library(devtools)
install_github("georgegui/MarketingRegression")
georgegui/MarketingRegression documentation built on March 20, 2018, 2:22 a.m.