georgegui/MarketingRegression: Demand Estimation Using Nielsen Data
This package uses various methods to perform demand estimation on the Nielsen marketing data. It mainly focus on brand level data after aggregation. Formatting functions can be found at CommonFunctions package.
Getting started
Browse package contents
Package details |
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| Author | George Gui |
| Maintainer | George Gui <guizhida@gmail.com> |
| License | MIT |
| Version | 0.2.0 |
| Package repository | View on GitHub |
| Installation |
Install the latest version of this package by entering the following in R:
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